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Fetch Digital Marketing Agency - Web design trends

Web design trends

  • August 18, 2018
  • 3:29 pm
  • Fetch Digital Editorial Team

Web trends dictate expectations, design & perception of digital products.

Given the rapid expansion in the devices & app market the prevalence of web design trends has come to dictate expectations, design and perception of digital products. Comparing the digital alongside traditional print marketing it is subject to an every changing landscape with 2017 seeing many advancements including the year that mobile browsing overtook that of desktop.

All things considered here is a hit list of we expect to be debuting and trending within the coming 12 months for web design.


Vibrant, saturated color schemes.

We’re seeing newer brands straying away from more traditional reserved colours in favour of bolder combinations. Attempting to create more memorable brands cutting through what have previously been considered branding taboos. Vibrant colours and supersaturations are used to particular effect for imagery which has been helped partly by technical advances and increased browser support and development.

CSS & JavaScript Animations.

Particle backgrounds where originally introduced as an alternative methods to introducing full screen background videos but yet maintain constant random movements within a webpage. Typically very lightweight using a combination or CSS and Javascript to animate they can also be modified for different devices and take very little, if any, time to load. Animations are now more popular than ever on social media and allow authors to reuse their animations or adapt them for multiple platforms.

Bespoke illustrations.

The day of the stock photography is coming to an end. Newer brands are opting for bespoke illustrations to separate their brand images from that of typical stock images. There is only so much ‘typical office staff being happy’ pictures anyone can take. Users are responding better to the premium appeal that comes with unique illustrations.

Illustrations are also proving to be more flexible with technical advances also allow animations and enhanced controls of said assets.

Abandoning the grid system.

Designers are creating more eye catching and memorable creative solutions. By breaking free of the typical responsive grids that dominant typical responsive websites. The breaking away from the grid structure provides a unique and distinctive option for many digital assets.


With many new trends coming and technical advances showing no sign of slowing down the next year promises one that introduces many new evolutions into the web design and digital marketing realm.

Also known as Website Design Trends & Creative Web Design Trends

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