PPC remarketing is the process of nurturing and ultimately converting previous leads that may otherwise be lost. Remarketing your business to previous leads and contacts can be a very effective way to engage with previous visitors that have expressed an interest in your business. Since these visitors have previously expressed interest they are more likely to engage with your brand again.
Paid search remarketing and retargeting typically involves targeting these previously abandoned users with specific ads to encourage them to engage again, allowing you to capitalise on what drew them to your business in the first place. Users who have left your site and abandon shopping carts are great candidates for retargeting campaigns. By encouraging these users to engage once again with your business you get a second chance to pitch to those users who have a willing invested interest in your business previously.
Being a great way to grow your business with users who may have otherwise been lost these practices often offer great ROI.
The key to catching the attention of the users previously interested in your brand is to determine what it was that intrigued them to begin with, once this insight is understood retargeting becomes both drive great returns and offer great insight into your customer’s habits and behavior.
Using our retargeting and remarketing services our clients have regularly reported retargeting gains of over 33%!
Remarketing with Facebook allows you to target previous visitors to you website via Facebook. Using sponsored posts, columns or adverts you can place your brand once again in front of your relevant audience. Being a social network with global reach this often carries the additional benefit of users following and supporting your social media activities as well.
Harnessing the power of Google Ads our PPC managers can place ads in front of customers your business would otherwise have been lost.
The terms ‘retargeting’ and ‘remarketing’ are often used together however they do have fundamental differences regarding strategy. Retargeting is the practice of serving ads to relevant potential customers that may have expressed an interest in your service or product. Remarketing on the other hand often involved the practice of generating lists of potential leads and sending relevant marketing messages via email.
Chances are if you been running Google Ads of Facebook advertising campaigns and have had website visits, as a result, you are likely to be able to perform PPC Remarketing activities.
If you're unsure and would like support feel free to contact us and we'll be happy to assist. We are able to provide comprehensive PPC Audits to clarify what's possible and even suggest strategies that will return the more effective results for your business.
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