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Fetch Digital performance marketing agency research net neutrality and associated principles. Rerformance marketing agency Fetch Digital research net neutrality and associated principles.
Fetch Digital Marketing Agency - Net Neutrality

Net Neutrality

  • August 18, 2018
  • 6:03 pm
  • Fetch Digital Editorial Team

Net neutrality is the idea that your internet experience should not be interfered with.

Over years of internet usage familiarisation we have been accustomed to certain expectations. We expect to visit any web address freely, access any content we wish. We expect our speed (including upload and download rates) to always run at their optimum. We do not expect our service provider to modify this. This is the theory of net neutrality.


The introduction of legislation to preserve our expectations could prevent any internet service provider from tampering with our service. Any alteration, beit slowing down, speeding up, throttling or blocking access to any content, sites or apps is not expected by any user. Historically this is the way the internet was introduced and gained mass appeal.

When will net neutrality be implemented?

In the absence of any standards internet service providers (ISPs) are free to modify user experiences. They can modify our experience as they see fit. Controlling the speed and access to sites, and other content.


Small businesses and entrepreneurs alike can thrive online due to neutrality of the internet. This freedom paves the way for innovations and industry expansion. If this fails to become enforced there is a chance that game changing companies, such as Google and Facebook, may not have the opportunities that where once available.

Also known as net neutrality bill

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